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Bestseller
Every year in the U.S., anglers lose an estimated 24 million pounds of soft plastic lures, according to research from the University of Wisconsin–Milwaukee.
Those lures are made from PVC — a material that can persist up to 400 years and leach toxic plasticizers into waterways.
We developed a biodegradable polymer that matches plastisol’s softness and performance, but fully degrades in under six months.
